What is Digital Marketing and why it is important?

Introduction:-

Digital Marketing is all about includes brand Marketing strategies and techniques like SEO, SEM, SMM, Link building, Email Marketing, PPC, Affiliate Marketing, Content Marketing, Mobile Marketing etc. It can be easily categorized into two segments are Inbound Marketing and Outbound Marketing.

Why it is important?

Nowadays, nearly every marketer is using digital marketing for their business. But how did digital marketing became more popular than traditional marketing? Because over the past few decades, digital marketing has evolved at a rapid pace. These days, a lot of people spend most of their time on the internet. So according to social media today, what happens in the internet every 60 seconds, there is a lot of snaps, clicks, text, videos watched, pictures being taken, tweet emails swipes, etc.

Types of Digital Marketing:-

(a)  SEO stands for Search Engine Optimization is the practice of getting from organic search results on any search engine. There are two types of SEO:-

· ON-PAGE SEO is the methods of optimizing elements of web pages. It is used to
 gain more increase traffic to your webpage. According to search engine with coding
 part like Tag, Meta Tag, Title Tag, Google, Analysis, sitemap etc.

· OFF-PAGE SEO optimization is the technique of promoting your website using link
 building. It does improves credibility of your website and page rank and it also
 increase in domain authority and referral traffic.

(b)  SEM stands for Search engine marketing is different than SEO. With SEO, you’re earning traffic through unpaid listings in the SERPs (Search Engine Result Pages). With SEM, you’re buying traffic with paid listings in the SERPs. In other words, it is the practice of marketing a business using paid advertisements on search engines and other websites.

(c)  Email Marketing is an effective way to capture high-quality leads and convert them to customers by sending personalized emails to the targeted audience. The most important point to remember about email marketing, though, is that you should always secure permission from people before adding them to your email distribution list. Otherwise, you’re just a spammer and will likely find that you do your brand more harm than good.

(d)  Affiliate Marketing is an effective way of digital marketing that involves a merchant paying commissions to one or more affiliates (third party site or entity) for advertising the merchant’s product with referrals.

(e)  SMM stands for Social Media Marketing involves creating different types of content for various social media platforms in order to promote products and services. For example, if you’re running a company that relies heavily on visuals for promotion (a fashion company, as an example), then you should be active on image-centric social media channels like Instagram and Pinterest.

(f)   Mobile Marketing is a digital marketing strategy that enables a company to reach the target audience in a relevant manner through any mobile devices (such as tablets, smartphones, etc. via. Message, emails and app install ads.

Conclusion:-

Digital marketing is an undoubtedly one of the best modern techniques in this day and age. In simple words, you should have the sufficient knowledge regarding digital marketing, so that you can bring maximum profits out of it without having any losses. Always try to make simple and efficient strategies to execute it in a systematic manner because a properly executed strategy is the most important aspect of any business' success.

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